The CITIC Group
Beijng, China

The CITIC Group

The CITIC Group’s headquarters is located in the new landmark building of Beijing (popularly known as China Zun Tower). The design of this supertall skyscraper was inspired by an ancient Chinese wine vessel “Zun”, making the building a perfect combination of ancient and modern civilizations.

To become part of that story, we coordinated traditional Chinese cultural symbols (movable-type printing, Chinese calligraphy, Confucian beliefs), the corporate core values and contemporary art styles.

Interior Design by Gensler

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